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Harter Equipment Joins Highway Equipment Family

Tue September 03, 2019 - Northeast Edition #18
CEG


Harter Equipment, which was founded by Seth Harter in 1967 and led by Sue Harter since 1999 has joined the Highway Equipment family.
Harter Equipment, which was founded by Seth Harter in 1967 and led by Sue Harter since 1999 has joined the Highway Equipment family.
Harter Equipment, which was founded by Seth Harter in 1967 and led by Sue Harter since 1999 has joined the Highway Equipment family. Highway Equipment offers a portfolio of premier brands of products, such as screens and crushers, excavators, trucks and compact skid steers among many others. (L-R): Thomas Reynolds, president of Highway Equipment; Kari Broze, CFO of Highway Equipment; Sue Harter of Highway Equipment of New Jersey; and Chris McCarty, director of dealer operations.

Highway Equipment Company is expanding its reach into New Jersey by acquiring a new location in Millstone, N.J.

Harter Equipment, which was founded by Seth Harter in 1967 and led by Sue Harter since 1999, has joined the Highway Equipment family. As Highway Equipment Company, the former Harter will continue to provide customers the same service, support and experience for all of their equipment needs. Highway Equipment's full line of machinery, equipment, parts, service and rentals will meet the needs of companies in the construction, aggregate and earthmoving businesses.

"We are excited to expand our footprint into this important market," said Highway Equipment President Thomas Reynolds.

(L-R): Thomas Reynolds, president of Highway Equipment; Kari Broze, CFO of Highway Equipment; Sue Harter of Highway Equipment of New Jersey; and Chris McCarty, director of dealer operations.

Highway Equipment offers a portfolio of premier brands of products, such as screens and crushers, excavators, trucks and compact skid steers among many others. Highway is committed to providing an easy way to do business, an experienced team, expedient customer service, exceptional product support and equipment of the highest quality, Reynolds said.

"We have seven branches, located throughout Pennsylvania, Ohio, Virginia, North Carolina and now New Jersey, servicing 10 states," Reynolds said. "Our experience keeps us at the forefront of equipment innovations by representing the most reliable manufacturers, maintaining a workforce that is well educated and empowered to provide reliable solutions for maximum productivity."

The merging of businesses made perfect sense for Sue Harter.

"I was attracted to Highway Equipment as we were both multi-generation, family-run businesses and had common brands like Kobelco, Bell and Hyundai," she said. "I have known Thom Reynolds for many years, as well as many of the key managers at Harter knew their counterparts at Highway.

"As part of a larger organization, the acquisition will provide our customers with more access to larger equipment and attachments as well as equipment Harter did not deal in, such as screening and crushing products," she added.

All Harter employees have joined the Highway Equipment team.

"We want to assure our customers that we will continue to deliver the great products, support and value you have come to expect from us," said Harter.

About Highway Equipment Company

Established in 1933, Highway Equipment Company is a leading sales, rental, parts and service provider of highway, construction, oil and gas, mining, quarry and industrial material-handling equipment. Based in Zelienople, Pa., approximately 22 miles north of Pittsburgh, the company has locations servicing areas in Pennsylvania, Ohio, New York, Virginia, New Jersey, Maryland, West Virginia, North Carolina, South Carolina and Tennessee.

The new branch is located at the former Harter location at 615 State Route 33, Millstone Twp, N.J. 08535.

For more information, visit www.highway-equipment.com.